vitamania our obsessive quest for nutritional perfection catherine price

Price’s work has been featured in outlets including The Best American Science Writing, NPR, The New York Times, Popular Science, The Los Angeles Times, TIME Magazine, Wired, Vox, Refinery29, BBC World News Service, Good Morning America, The Today Show, CBS This Morning, and The Guardian among many others. As the creator and founder of, Price is dedicated to helping people scroll less, live more, and have more fun. Her newest book, The Power of Fun: How to Feel Alive Again has received international media coverage and, in addition to serving as the inspiration for her popular TED talk, was named the overall best self-care book of the year by The Independent. In so doing, Vitamania both demolishes many of our society's most cherished myths about nutrition and challenges us to reevaluate our own beliefs.Award-winning science journalist, speaker, and author Catherine Price has been hailed in The New York Times as “the Marie Kondo of brains.” Price is the author of numerous books including How to Break Up With Your Phone: The 30-Day Plan to Take Back Your Life, which has been published in more than 35 countries and was featured in a New York Times piece that went viral, receiving 2M+ hits in less than a week. Vitamania reveals the surprising story of how our embrace of vitamins led to today's Wild West of dietary supplements and investigates the complicated psychological relationship we've developed with these thirteen mysterious chemicals. Instead, we allow marketers to use the addition of synthetic vitamins to blind us to what else in food we might be missing, leading us to accept as healthy products that we might (and should) otherwise reject. The one thing that experts do agree upon is that the best way to get our nutrients is in the foods that naturally contain them.

Yet despite a century of scientific research, there is little consensus around even the simplest of questions, whether it's exactly how much we each require or what these 13 dietary chemicals actually do. Instead, we outsource our questions to experts and interpret 'vitamin' as shorthand for 'health.' We believe that vitamins are always beneficial and that the more we can get, the better -and yet despite this familiarity, few of us could explain what vitamins actually are. Health-conscious Australians seek out vitamins any way they can, whether in a morning glass of orange juice, a piece of vitamin-enriched bread, or a daily multivitamin. The startling story of our devotion to vitamins - and how it keeps us from good health.

Vitamania our obsessive quest for nutritional perfection catherine price